About us

A strong dose of Scandinavian design

Scandinavian design has its origins back in the ’50 and this is when BoConcept was first launched into the Danish market. This design style explores the need for beauty, simplicity, minimalism and functionality through subtle, fluid and clean lines, as well as organic shapes inspired by nature.

After 10 successful years in Romania, the team behind BoConcept has launched Scandinavian Design House (SDH), an integrated concept meant to help you design your home or office in the most authentic Scandinavian style.

Apart from BoConcept, the most famous Danish home design brand, SDH includes in its portfolio numerous other brands which have taken esthetic, functionality and minimalism to the level of contemporary urban art, accessible to all those who love it and want it in their own homes.

Our mission is to fulfill the need of delivering complete, style-adequate and practical work, rest and play spaces.

Anca Mihailov

Interior Architect

We accept every new challange with excitement and this motivates us to create projects that live up to the expectations of our clients. Their dreams and wishes inspire us.

Dana Băniță

Interior Designer

How can we define good taste? In interior design, good taste means having the ability to combine different furniture and accessories in order to get a perfectly matching end result.

Ioana Dumitrică

Large Account Manager

It is a pleasure to constantly search for inspiration, solutions and beautiful things that give you new ideas. Interior design is a dynamic field which is all about the people and their needs.

Ioana Breaz

Design Consultant

We meet our customers’ expectations with a wide variety of choices. Our furniture and decor pieces are not just beautiful, they are also multi­functional, a quality which is reflected upon the space and the interior design experience, making them very special.

Oana Pîrvu

Store Manager

Exigence leads to permanent self-improvement and the ability to meet and, in cases, exceed expectations. Until now , no expectation was above our limits. This comes natural when you have a wide variety of options and you know how to use them.

Loredana Livinschi

Logistics Coordinator

From Interior Designer to Logistics Coordinator I took some steps, but my passion for interior design pushes me often to handle a few new projects, apart from the logistics. I can't stay away!

Iulia Tănase

Design Consultant Fleximo

In Scandinavian interior design there is room for fun, as well as for seriousness, and this allows us to find the harmony we all seek.

Denisa Geac

Customer Support Coordinator Fleximo

It is a known fact that when it comes to kids it is sometimes hard to keep it all together, so the key to it is to organize well. Since I like well organized things and I am very detail-oriented, this job always keeps me on high alert.

Daniela Marinescu

Store Manager Fleximo

My two little kids give me energy every day and inspire me in finding the right solutions for our customers with children. My seven years of experience in the team and four years as a mother help me every day, and I often find myself in the stories of the parents that walk into our store.

Is beautiful design your passion? Would you like to use that passion to guide our customers in expressing their personality and character through their home design? Join our team!

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